Fliggy is Alibaba's online travel platform offering end-to-end travel services from search and price comparison to order management, covering flights, hotels, train tickets, visas, attraction tickets, and local experiences.
Core features and highlights
- One-stop booking: flight+hotel combos, group tours, independent travel packages, local activities, airport transfers, and other supporting services.
- Smart price comparison & promotions: real-time price checks, flash sales, coupons, and member-only rates to help users save.
- Itinerary and order management: e-itineraries, change/refund reminders, centralized order management, and online customer support.
Use cases and target users
- Suited for frequent business travelers, families on vacation, independent backpackers, and cost-conscious tourists.
- Whether planning ahead, traveling at short notice, or joining guided tours, users can book and manage trips on Fliggy.
Main advantages and highlights
- Integrated with the Alibaba ecosystem: rich resources and wide coverage, convenient payments (
Alipay), and clear promotional benefits. - Strong mobile experience, extensive membership perks, flexible change/refund policies, and multi-channel customer support.
- Smart recommendations and a trip assistant help users plan quickly, offering end-to-end support from pre-trip preparation to in-transit services.